RSS publishing has no doubt revolutionized the way you can distribute critical information, be it utilized as a pipeline to your customers or a means of disseminating internal corporate communications. In some instances, it has edged out email as a means of direct contact.
Corporate RSS Publishing Saves Money
Which tools you use depends on the context [...]

Blog marketing strategies must be informed by continuous review of your analytics. Doing so ensures that your ad campaigns are producing projected traffic and conversions.. Doing so ensures that your ad campaigns are producing projected traffic and conversions. In our last post we described the use of widgets as a business blogging tool that [...]

Search engine visibility is key to bringing you market through your online front door, but obviously the game doesn’t end there.
Blog Optimization Issues an Invitation
Your optimized content, metaphorically speaking, is an invitation for all to come to the dance. Your traffic numbers show that thousands have answered the invite and have come through the door.

So [...]

Blog optimization requires that you learn the language that your customer is using when seeking you out. After you have developed a “lexicon” of keywords and keyword phrases that are representative of you customers’ “lingo”, you have opened the door to the power of “pull” advertising. Your optimized site will pull your customer towards you, [...]

Blog training starts from the moment that you sit down at that first meeting with your site designer. That is when you are going to find out that some of the flashy bells and whistles that you envisioned for your site will go out the door. While content is king, as you consider your [...]

Blog marketing starts with a well designed, keyword optimized website and blog, but it certainly doesn’t end there. Granted, the work to achieve successful content promotion, initially, can be intensive. But like a finely tuned sports car, it doesn’t matter how fast or how well engineered, it will only sit there and look pretty if [...]

Blog promotion campaigns focused on driving traffic to your e-commerce site are all for naught if your customers can’t get their shopping carts out of your door. Shopping carts abandoned during the final stages of a transaction can be attributable to a number of factors.Bryan Eisenberg at ClickZ.com has pointed out that lack of [...]