Wired editor Chris Anderson coined the term “the long tail” in his 2004 book of the same name. Anderson hit upon one of the best reasons you should be publishing a business blog: the long tail. In the book, Anderson talks about the way information is sought on the Internet. The “long tail” refers to [...]
Yesterday, I wrote about why small businesses should blog, and said that one of the primary benefits of blogging was the ability to reach specific consumers. Blogging also provides a great opportunity for small businesses because many big competitors don’t take advantage of social media. The opportunity isn’t limited to writing blogs, either. Blog advertising [...]
What is your landing page and what is it supposed to deliver? Your landing page is where your customer has come to get what you said you were going to give him. If you have an ad promising free podcasts on scuba diving in the Bahamas, now is not the time to try to [...]
RSS publishing has no doubt revolutionized the way you can distribute critical information, be it utilized as a pipeline to your customers or a means of disseminating internal corporate communications. In some instances, it has edged out email as a means of direct contact.
Corporate RSS Publishing Saves Money
Which tools you use depends on the context [...]
Business blogging success can go a long way towards establishing confidence in your brand.Imagine having a sales person at your front door greeting every customer with proof that they will not get ‘mugged’ while shopping with you. Now imagine having staff assigned to roam your store continuously, reassuring your customers that their shopping experience [...]
Blog marketing campaign strategies can never be set in stone. They utilize a constantly changing technology that is always mutating into more effective ways for the advertiser to get more bang for their advertising buck. With that in mind, companies will want to keep an eye on television advertising strategy aimed at regaining and [...]
Search engine visibility is, ultimately, about the successful conversion of your readers to consumers of your product or service. Properly optimized sites flood you with traffic but how you handle those potential customers from there determines if they subscribe to your RSS feed and become a “regular”.
Communities of Passion
“Communities of passion” is an excellent [...]
Take a look at the innovative ways traditional advertisers are using podcasting to create brand loyalty and utilize opt-in marketing:
With savvy consumers wired into the Internet, it’s no surprise that the travel and entertainment industries are venturing into podcasting. Expedia’s "Three Day Weekend—Destination LA" podcast offers advice, including tips from locals, on how to make [...]