In economics, utility is a measure of the relative satisfaction from or desirability of consumption of goods and services. Given this measure, one may speak of increasing or decreasing utility using the World Wide Web, and thereby explain social behavior in terms of attempts to increase one’s Youtility.
Each new function and feature added to our [...]

<Shameless plug> I’ll be at two Forrester events later
this month that you (or your colleagues) maybe interested in attending.
Social
Computing Boot Camp: Tapping Into The Power Of Empowered Consumers. This
is a small format (between 20-40 people) where participants learn how to
implement social technologies like blogs, RSS, social networking, and
podcasting within the marketing organization. This day-long [...]

Mainstream media giant, Viacom, and Pubsub have partnered to bring you targeted alerts on all local CBS affiliates websites. 
Via Steve Rubel:
The local news sites now have a feature called TrackIt, powered by PubSub. TrackIt is described as “a matching service that tracks topics that matter to you, then notifies you when new content is [...]