As companies and marketers clamor for the newest 2.0 marketing idea, I’m surprised by how many seem to be forgetting the tool that started it all - blogging. Blog marketing has proven effective (when done right) and should not be forgotten as the foundation of your 2.0 strategy. This should be obvious, but [...]

Blog optimization and achieving high search engine visibility is not a one shot proposition, as any company establishing their online presence can attest to. Many small businesses recognize the necessity and benefits of implementing a blog site platform to secure and advance their online presence through blog marketing, podcasting, etc. The question that ultimately arises [...]