When creating content for your business blog or Web site, it is important to consider content strategy. After all, how you present your content, as well as what you present, will have an impact on how many people are drawn to your business Web site. A good content promotion strategy is also a marketing tool. [...]

One thing that we all want is to build an audience around our blog. However, often the dream is elusive and we are unable to determine where we went wrong.
Some places to look if your audience just won’t grow:
1. ContentIs your content necessary to their survival?  Is is relevant?  Focused?  Written well? 
2.  AestheticsIs your [...]

How do you decide what you will blog about? 
Consider Your PurposeAre you blogging to build your business’ visibility?  Are you blogging for PR?  Is blogging a way to gauge customer interest and satisfaction?  Is it a way to deliver information to your employees or your customers?
Consider Your AudienceWho reads this blog?  Who do you [...]

You may wonder why such attention is given to link building, since it seems such a trivial part of a content site.  But, don’t underestimate the importance of SEO and link building for your site.

SEO (search engine optimization)Links to your site, from similar sites (that part is important), and from quality sites (again, very important) [...]

Using your real name lends credence to your first person account of life in your company.  If you won’t endorse your posts, then why should I believe them?
A Panasonic blog is causing controversy because it is ghost written.  And, while sometimes controversy can be good, a good marketing campaign doesn’t merely focus on drivign traffic [...]