You can improve the speed in which your post is picked up in search engines by "pinging."
Many blog authoring tools automatically ping one or more servers each time the blogger creates a new post (or updates an old one.) That is, the tool sends an XML-RPC signal to one or more "ping servers," which can [...]
There are many services out there that allow you to submit your posts or the posts of others and subsequently vote on the popularity of the posts. For example, Digg.com is one of the largest content contribution sites, and is very technology-centric in focus. However, Digg frowns on self-submission, which makes it hard to use [...]
RSS marketing is becoming an integral part of content promotion. Content promotion strategies that include RSS technology are more effective and can reach a wider audience. Additionally, incorporating RSS technology with content promotion strategies like search engine optimization, keyword use and business blogging can help your business reach even more people and rise in search [...]
Today’s marketer is confronted with the effects of a melting-pot society more than ever before. Hispanic immigration has produced a strong second in consumer buying of American goods. Along with English-based promotion for an American culture (diverse enough in and of itself) many companies are raising an eyebrow at the idea of Spanish-based advertising that [...]
Using tags to identify your Web pages and images can help make your content more searchable by search engines, thus boosting your search engine rankings and making you more visible to online users. Tags that use keywords to identify text and images can help you promote your content more effectively. Additionally, when your content is [...]
According to MediaPost, video content distributed among portable players such as iPods and cell phones will take longer form over the next couple of years. Technology research firm In-Stat predicts that by 2008 consumers will be regularly accessing video content of lengths thirty minutes or longer. It’s not that long downloads aren’t available now, but [...]
It’s no secret that marketers can attract publicity and increase promotion through the use of a charity cause. The concept has been implemented for decades and many corporations find the tactic to be profitable enough to repeat. Of course, there’s always another side to an almost too-good-to-be-true marketing strategy, and in this case it’s the [...]
When it comes to content promotion strategies, keywords are very important. And Google AdWords allows companies to place keyword buys. But it can be difficult to determine whether those keywords are actually effective content promotion tools that positively impact the bottom line. However, a company called Kieden developed an online tool that does just that, [...]
RSS technology makes it possible for you to promote your content on a wide basis. One of the major advantages to RSS delivery is that it gets there — 100 percent of the time. More than 20 percent of commercial email ends up in the junk email folder. Using RSS technology can help you raise [...]