A blog promotion coordinated with an offline ad campaign can produce an extremely effective, traffic producing advertising campaign. As a consumer who has often made purchases via an offline ad that pointed me to a website, I hate to see that I am predictable, but,  I am one of the 2/3 of internet users who [...]

Mommycast.com, a recent “Official Honoree” of the Webby Awards, employs a blog that is 100% podcasting. Webby award notwithstanding, is that a mistake? I pause to wonder how many “mommies” have Ipods. How many potential readers and potential customers are lost when they realize that,save for podcast summaries,there is no written content?
It is important to [...]