When running a successful social media campaign one of the most time consuming aspects is keeping all of the accounts synced and updated. It is vital in the world of social media marketing to provide a clear and consistent voice across all platforms you’re involved in. In larger campaigns this can easily top 20 or [...]
The term media has many different definitions. Published media is any media made available to the public. Mass media refers to all means of mass communication. Broadcast media refers to communications delivered over mass electronic communication networks.
News media refers to mass media focused on communicating news. Media meshing refers to the act of combining multiple [...]
When people discuss all this “social stuff” it sounds like a different language to a lot of other people. The virtual world has a language all of its own. Learning a new language takes time, practice and understanding. Business leaders don’t typically have a lot of extra time to practice and understand a new language. [...]
Blog marketing goes beyond RSS publishing, great content and Google analytics. It also encompasses becoming well acquainted with your online neighborhood. A builder is always looking at possible land to develop, keeping an eye on what land is being bought, and by whom, in the neighborhoods and towns that their brands compete in.
And so should [...]
Content promotion strategies seek to engage your reader. The first and foremost consideration, after blog optimization succeeds in bringing traffic to your site, is how to keep their attention.
Content That Commands Attention
Your analytics provides data that tells you how long a reader stays on your site and which content held their attention. Now Nielsen/NetRatings feels [...]
Blog marketing strategies seek to supply your customer with an ongoing flow of relevant information about their area of inquiry and interest. If you sell cameras, you are going to provide content designed to educate the buyer in every aspect relevant to photography. If you sell nutritional products, your content is going to be [...]
One great strategy to increase the exposure of your blog is to involve your community more in its development:
Invite guest authors for one post, one week, one month
Ask for submissions on certain post topics
Invite picture submissions
Run contests
Have polls
Ask questions in your posts
Invite feedback and publish it
Publish testimonials, including pictures
Write case studies
Many of these strategies have [...]
No business can deny the power of good Search Engine Optomization. Especially when in relation to Google. However, all marketers know how frustrating it is to get new information into Google quickly.
This ongoing frustration with disseminating news - and, for readers, finding it - has led to the rise of social search.
Divya Uttam [...]
One of the first steps in starting any blog is to get noticed. The easiest way is to submit to directories. It takes some time, but reaps well in the future.
By submitting to general directories and regular directories, your site will be categorized for searches, will appear in search engines. So, greater audience reach and [...]
You can improve the speed in which your post is picked up in search engines by "pinging."
Many blog authoring tools automatically ping one or more servers each time the blogger creates a new post (or updates an old one.) That is, the tool sends an XML-RPC signal to one or more "ping servers," which can [...]