RSS technology makes it possible for you to promote your content on a wide basis. One of the major advantages to RSS delivery is that it gets there — 100 percent of the time. More than 20 percent of commercial email ends up in the junk email folder. Using RSS technology can help you raise [...]

Om Malik is mulling over Cisco’s most recent press release involving Comcast. 
The press release doesn’t really say anything, but in a larger scheme of thing, this is a pretty serious development. Comcast will be spending dollars on new technologies and start-ups. So folks, get your tickets to Philly, and start loving the Eagles. Thus [...]

While RSS does provide a number of benefits when used for each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy. In more simpler terms — when you use it to power most of your marketing online.
The key point is that RSS makes various marketing functions work [...]

Getting your content delivered to end-users is the first requirement for communicating with them, selling to them and building lasting relationships with them. If your content is not getting delivered, as is often the case with e-mail, a large part of your internet publishing efforts is wasted.
Direct marketing, direct selling, relationship marketing, public relations [...]