Wired editor Chris Anderson coined the term “the long tail” in his 2004 book of the same name. Anderson hit upon one of the best reasons you should be publishing a business blog: the long tail. In the book, Anderson talks about the way information is sought on the Internet. The “long tail” refers to [...]
Corporate blogging is quickly coming into its own. The Internet is an awesome medium because it’s so good at putting people directly in touch with one another. Solid corporate blogging strategy takes advantage of this ability, but if not executed well, the results can be disappointing at best, and disastrous at worst.
Corporate blogging is just [...]
Earlier this month, Starbucks launched a new Web site. Launching a business Web site is nothing new, but this Starbucks site was established to capture consumer feedback and ideas about how the company should modify itself to perk up its US coffee sales. The comments have rolled in by the hundreds to the MyStarbucksIdea.com.
The site [...]
Adweek covered a recent study conducted by Universal McCann that shows some interesting things about US consumers and social media. The survey was a repeat of one done in September 2006 by the research firm. The second survey showed that the number of survey respondents who regularly read blogs jumped from just over 50 percent [...]
Blogging has been around for a decade or more and businesses are beginning to see the value of blogging as a marketing technique. In the Internet age, businesses are now beginning to see the value in blogging and working with bloggers to promote products. Many consumers turn to blogs when seeking out information and product [...]
You may have just started a business or you may have been in business for a long time. Either way, in today’s economy, you’re looking for effective strategies for growing your business. It’s no secret that growth will help your business thrive, but that’s much easier said than done in a lagging economy – especially [...]
Creating value is key to an online marketing strategy. Most Web sites are sales pitches, and what’s the value in that? Some businesses look at their Web sites like they’re electronic billboards. You can do that to your Web site if you want to, but the problem with doing that is that once your [...]
Yesterday, I wrote about why small businesses should blog, and said that one of the primary benefits of blogging was the ability to reach specific consumers. Blogging also provides a great opportunity for small businesses because many big competitors don’t take advantage of social media. The opportunity isn’t limited to writing blogs, either. Blog advertising [...]
Blogging is one of the best things to happen to small businesses. Why? Internet marketing isn’t so much about being the biggest business in your field, or spending the most on your advertising and marketing. It is about being found in the right place at the right time.
How many times have you eaten [...]