One of the mistakes bloggers make concerns the frequency of their posts. Your blog traffic will increase substantially if you post consistently. Some bloggers choose the daily posting schedule; others post less frequently, but still manage to maintain a regular posting schedule.
Your best bet is to be consistent, regardless of the posting schedule you [...]
One of the best things you can do for your business blog is to spend a bit of time thinking about it. Lots of business bloggers jump in with both feet, only to find that their blog isn’t producing the site traffic they hoped to see. In this case, it’s easy to get discouraged. [...]
Blog promotion can come in a variety of ways. You can promote your blog via directories and catalogs, via links in forums that are related to your subject matter, word-of-mouth in communities that are interested in your business area, and through other blogs.
The Wall Street Journal ran an article yesterday (unfortunately, it’s available only [...]
By now, you know the importance of keywords in search engine visibility and blog optimization, but you may not be as certain when it comes to choosing keywords. The more descriptive your keywords are, the more likely you are to reach the audience you’re looking for.
When it comes to generating keywords - those terms [...]
As you will likely read just about anywhere, blog promotion is such an important aspect of having a blog. Getting your blog out into cyberspace for all potential customers to read and enjoy is a step closer to getting more business. But once it is out there, how do you know how well it is [...]
Unlike a print or radio ad campaign where, once verbiage and images have been signed off on you are done, business blogging and social media marketing is almost a living thing, requiring your attention on a daily basis. But unlike that print or TV ad that fades from your customer’s memory as soon as it [...]
The Chartered Institute of Marketing in the U.K recently said that businesses need to invest in SEO if they want to survive online. They go on to say how most people “Google” a word to find a business. If you are a real estate broker in Denver, Colorado and someone Googles “real estate broker in [...]
Web marketing consultant Stephan Spencer is a big believer in “sticky posts” as Blog Optimization tools.
First, a word about sticky posts. These are posts that regardless of the date or time you first upload them to your blog, they will appear at the top of your lists of posts. That way, when your readers come to your [...]
Marketers maintaining a company’s online promotion through weblogging, RSS, website management, podcasting, vidcasting, and publications have to remind themselves that while it is important that the content be informative, topic-conscious, and user-friendly, the primary point of these strategies is search engine optimization. This is especially true for a consistent weblog.
Blogging can satisfy the marketing [...]
This article is the second in a 6 part series. Part one was written November 4, 2005.
Business blogging is completely different than the conversational, journal-style blogging common on personal and political sites. Just like in print it is important to think before you write and publish work, you must be careful what you say online. Your work [...]