Corporate blogging is quickly coming into its own. The Internet is an awesome medium because it’s so good at putting people directly in touch with one another. Solid corporate blogging strategy takes advantage of this ability, but if not executed well, the results can be disappointing at best, and disastrous at worst.
Corporate blogging is just [...]
You may have just started a business or you may have been in business for a long time. Either way, in today’s economy, you’re looking for effective strategies for growing your business. It’s no secret that growth will help your business thrive, but that’s much easier said than done in a lagging economy – especially [...]
If your blog is focused on you and your business, chances are good that your customers aren’t as interested in it as you think they are. The trick to successful corporate blogging is to see your blog as your customers see it. Your customers will appreciate valuable blog content. They won’t spend a whole lot [...]
What comes to mind when you hear the word blog? Is it a bunch of words on a web page, ideally expressing a message of some sort to the reader? That is what many people first think of when they hear this word, and, initially, this is what many first time blogs are comprised of. [...]
I’ve started my Christmas shopping online and it is my goal not to step inside a single brick and mortar store this holiday season. I imagine that there are millions of consumers who are going to go the same route. Are we going to find your e-commerce site or are we going to find your [...]
How often has a customer walked into your office, shook your hand and told you how much he has enjoyed reading your print ads? Or that he makes a point of driving by your billboard everyday? Yes, rhetorical questions, but you get the point. There is absolutely no way you can engage your customers, [...]
Warning: this is a rant - a rant to small retailers.
It’s called blog marketing people! It’s called search engine optimization! It’s called optimizing for local search!If you small retailers practiced it, finding you would not be akin to finding a needle in a haystack.
Missing in Local Search
I’m looking for unique baby gifts. I have a [...]
The Chartered Institute of Marketing in the U.K recently said that businesses need to invest in SEO if they want to survive online. They go on to say how most people “Google” a word to find a business. If you are a real estate broker in Denver, Colorado and someone Googles “real estate broker in [...]
When it comes to promoting your business online there are plenty of places to turn. Of course you can always advertise, but remember: advertising creates awareness, not sales. It’s good, hard marketing that builds your sales percentages.
Advertising and marketing combined will, however, build your search engine visibility. People today use search engines to find information, [...]