Back in October, I posted our initial research
on the ROI
of blogging. Many of you contributed your ideas, thoughts, and criticisms –
thanks so much as it was extremely helpful.
We’ve (finally) published the report – and
actually, there are two of them. The first is “The ROI Of Blogging: The “Why”
And “How” Of External Blog Accountability”. It’s [...]

Marketers maintaining a company’s online promotion through weblogging, RSS, website management, podcasting, vidcasting, and publications have to remind themselves that while it is important that the content be informative, topic-conscious, and user-friendly, the primary point of these strategies is search engine optimization. This is especially true for a consistent weblog.
Blogging can satisfy the marketing [...]

Every so often marketers that play a role in maintaining a company’s online promotion through weblogging, RSS, website management, podcasting, vidcasting, and publications have to remind themselves that while it is important that the content be informative, topic-conscious, and user-friendly, the primary point of these strategies is search engine optimization, or SEO to the cyberworld. [...]

If you have an internal blog, you have a great platform for connnecting to your people.  And, you also have given them a way to talk back.
CommentsThe easiest way to talk back on a blog is to comment.  Internal blogs are no different.  From your security personnel to your CEO, everyone who’s an employee can [...]

Despite its best efforts, the email inbox tends to be a clutter of relatively undifferentiated content. It’s easy to lose emails, hard to find them again later and prioritizing which messages to read is awkward to automate.
Enter RSS, a much more sophisticated and intuitive means of communicating. One of the primary advantages of [...]

This is part of a Four-part series on getting online influencers to notice your content. 
Scroll down for the others in the seriers. 
Part 3:  Controversial topics will bring traffic and danger.  Tread Softly.
Asking someone to view your latest post isn’t difficult, but because so many of these net influencers get hundreds of requests like [...]