A fairly common question I get is "Why Do I Need Intelligence Channels?"  This is often followed by the "How do I do it?" question (part 2).
"Why Do I Need Intelligence Channels?"

To keep up with your marketPull a news search feed on your market terms.  You’ll get real-time news, private news, on what’s happening in [...]

Let’s say most every department in your company has a successful internal blog. 

Marketing Department
Media Relations
Research and Development
Human Relations
…etc

Now, imagine pulling all those feeds onto one main internal page.  It’d be almost like a daily newspaper on the inner workings of your company.  Or, what if it could be a newspaper?
If you’re working in a [...]

The Fast Company article "It’s a Blog World After All" reports that uber-blogger, Microsoft’s Robert Scoble, describes himself as a "technical evangelist".
That’s a broad description, but it’s an excellent one. The article notes:
Corporate America is jumping onto the blogwagon for many of the same reasons all those journalists, brooding teenagers, and presidential campaigners are already [...]

A BBC article "Ships’ logs uncover past climate" reports that a pioneering research team is scouring a quarter of a million ships logs compiled by sailing ships over three centuries to build up "one of the most accurate pictures yet of daily weather over the oceans." The research aims to find information on climate change. [...]

RSS and blogs turn you into an instant publisher, and this gives you the opportunity to  look at your company’s knowledge base in a new way. Because the technology is so new, you can use the technology to achieve any goals and target any audiences you choose.
Consider using RSS to create two primary content channels: [...]