How often should you post? How long should your posts be? Many factors play into those answers but I like Content Blog’s Amrit Hallan’s treatment of the subject.
“These days it is advised — rightly so — that you should write less, write well, and promote a lot.”
Write less. A good rule of thumb. Being one [...]

A financial advisor and new business blogger that I worked with objected during blog training that he really hasn’t the time to go traipsing around the internet leaving comments on blogs. I asked him how many networking events he attends regularly. A glance at his calender indicated that those activities comprised a far greater bulk [...]

A lot of businesses wonder why they should even get involved in business blogging in the first place. Whenever I talk to people about this concept I get a question like this, “Aren’t blogs just written by people that have nothing better to do?” As you can see, blogs and blogging in general [...]

One great strategy to increase the exposure of your blog is to involve your community more in its development:

Invite guest authors for one post, one week, one month
Ask for submissions on certain post topics
Invite picture submissions
Run contests
Have polls
Ask questions in your posts
Invite feedback and publish it
Publish testimonials, including pictures
Write case studies

Many of these strategies have [...]

Jennifer Jones interviewed Seth Godin for Podtech and I want to highlight some key quotes related to why you should be blogging and interacting in the social web.
The thing about Social Media that frustrates marketers to no end is that you can’t buy attention and that if you have no choice, but to think and [...]

Thanks to my colleague Peter Kim, I’ve been tagged so I have to respond with this post. What’s going on? There’s this viral thing going on called "Blog-Tag" where the blogger writes five things about themselves not widely known, and then "tags" five other people to continue the chain. This online tagging game was recently [...]

While I think, as well as most online observers, that the Netscape.com change is a good one, gradual change is commonly regarded as a good thing when it comes to changing a longstanding web brand like Netscape.
If you haven’t heard the web design story everyone is buzzing about:
I’ve been tracking the
release of the [...]