When running a successful social media campaign one of the most time consuming aspects is keeping all of the accounts synced and updated.  It is vital in the world of social media marketing to provide a clear and consistent voice across all platforms you’re involved in.  In larger campaigns this can easily top 20 or [...]

Sometime you wonder how the minds of leaders were programmed to think, or should we say, not to think about the customer experience first. The blogosphere screams with stories of major brands being anti-social to the customer.
Check out this one: Want To Win Customers? Don’t Be Like A Wireless Carrier Posted July 11th, 2008 [...]

Email marketing is becoming fraught with problems. Increasingly sensitive spam filters can block your legitimate email messages. This is where RSS technology comes in. Using direct-to-broadcast RSS marketing, your clients can be kept abreast of your corporate happenings with a little help from RSS communications tools. Joe Dysart points out how helpful RSS technology can [...]