Business blogging takes time, effort and occasionally, a thick skin. One of the most valuable aspects of business blogging is its ability to put you in direct contact with your customers. Just remember that your customers also want to be in contact with you, too.
A great way to encourage that kind of customer communication is [...]

There’s a great article that appeared in the Toronto Globe and Mail over the weekend about business blogging and its corporate value. The article explores some excellent points about the value of blog marketing from the perspective of Jim Estill, a Canadian blogger and the CEO of Synnex Canada, Ltd.
He points out that [...]

RSS marketing strategies can enable your clients to subscribe directly to information on your Web site. RSS marketing is an efficient communications tool in a comprehensive strategy to improve search engine visibility.
An RSS marketing strategy will supply your customers with the latest information about your business. You provide an RSS feed on your Web [...]

Optimization is a word you’ll hear a lot, but not all optimization is created equal. Search engine optimization and blog optimization aren’t the same thing. Business blogging may be an integral part of your campaign but your goal for your blog is to grow your reader base. A growing reader base means increased [...]

Business Blogging is likely to be an essential business tool for your company. In Tuesday’s post, we mentioned that when your business has a blog, tt shows your customers, clients (and would-be customers and clients) that you are up to snuff with the latest in business communications.
With a business blog, your business can keep your [...]

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Business Blogging - Yahoo! News - Search Results for Business Blogging.
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RSS Marketing - Google News - Search Results for RSS [...]

A new survey of 200 PR and marketing industry professionals, performed by the analysts at Peppercom, offers some wisdom from the no-longer brand new world of corporate blogging.  Key findings included:

72% of PR and marketing professionals cite the creation of
artificial, overly promotional corporate blogs as the principal mistake
that companies make when attempting to blog.
In addition, [...]

The Sales Department:
Keeping a national (or international) sales force in constant communication with each other and with the company can be a challenge without an internal blog.
However, using something as simple as an internal blog can save your company time (and money) as you see the efficient communication and increased productivity an internal blog brings.
1.  [...]

Despite its best efforts, the email inbox tends to be a clutter of relatively undifferentiated content. It’s easy to lose emails, hard to find them again later and prioritizing which messages to read is awkward to automate.
Enter RSS, a much more sophisticated and intuitive means of communicating. One of the primary advantages of [...]