I’ve written about the importance of comments when it comes to blogging. As a blogger, you’ll be known by the comments you leave and receive. Comments, after all, are a great way to get important user feedback from your readership. Unfortunately, rogue blog comments on a blog can also be a source of frustration for [...]

Earlier this month, Starbucks launched a new Web site. Launching a business Web site is nothing new, but this Starbucks site was established to capture consumer feedback and ideas about how the company should modify itself to perk up its US coffee sales. The comments have rolled in by the hundreds to the MyStarbucksIdea.com.
The site [...]

New bloggers and bloggers who are new to blog marketingmay not use or understand trackbacks. A trackback is an automated notification that someone has posted a link to your blog in their blog. The notification appears in your blog in the comments related to the post being blogged about. So the question is: “From a [...]

Yesterday, I wrote about why small businesses should blog, and said that one of the primary benefits of blogging was the ability to reach specific consumers. Blogging also provides a great opportunity for small businesses because many big competitors don’t take advantage of social media. The opportunity isn’t limited to writing blogs, either. Blog advertising [...]

There’s a (long!) blog written by Amanda Lewis on the Yale Herald site regarding self-promotion as it relates to blogs. Although she takes her time, she does a decent job of covering the basics of self-promotion and the benefits that come from doing it well.
The piece is written from a student perspective, but don’t discard [...]

Last week, I talked about the value of enabling comments on your blogs. Comments from readers are like gold because they can tell you how well you’re reaching them with your message. Leaving comments on other blogs is likewise valuable, not only as a blog promotion tool, but also as a way to keep up [...]

Business blogging takes time, effort and occasionally, a thick skin. One of the most valuable aspects of business blogging is its ability to put you in direct contact with your customers. Just remember that your customers also want to be in contact with you, too.
A great way to encourage that kind of customer communication is [...]

When you take up the gentle art of business blogging, there are a few steps you can take that will assist you with optimizing your blog. Blog optimization ensures that your blog reaches the market segment you’re speaking to.
Whileblog optimization is different than search engine optimization, you will use some of the same techniques [...]

Last week I posted on the importance of link building, and today I would like to expand on that topic a bit.  The purpose of blog marketing is to get your weblog as much exposure as possible in the hope that the end result will be customers who are interested in the services you provide.
There [...]