Adweek covered a recent study conducted by Universal McCann that shows some interesting things about US consumers and social media. The survey was a repeat of one done in September 2006 by the research firm. The second survey showed that the number of survey respondents who regularly read blogs jumped from just over 50 percent [...]

Yesterday, I wrote about why small businesses should blog, and said that one of the primary benefits of blogging was the ability to reach specific consumers. Blogging also provides a great opportunity for small businesses because many big competitors don’t take advantage of social media. The opportunity isn’t limited to writing blogs, either. Blog advertising [...]

Last week, I talked about the value of enabling comments on your blogs. Comments from readers are like gold because they can tell you how well you’re reaching them with your message. Leaving comments on other blogs is likewise valuable, not only as a blog promotion tool, but also as a way to keep up [...]

Last week I posted on the importance of link building, and today I would like to expand on that topic a bit.  The purpose of blog marketing is to get your weblog as much exposure as possible in the hope that the end result will be customers who are interested in the services you provide.
There [...]

Adding a business blog to your site can be an effective way to improve your search engine visibility, but simply having a blog - even a very active one - isn’t enough. Here are a few business blogging strategies to consider.
Business blogging is a planned activity. Personal blogs may leave you with the impression [...]

A financial advisor and new business blogger that I worked with objected during blog training that he really hasn’t the time to go traipsing around the internet leaving comments on blogs. I asked him how many networking events he attends regularly. A glance at his calender indicated that those activities comprised a far greater bulk [...]

Blog Promotion strategy that is often overlooked involves locating blogs with topics somewhat similar to yours and placing relevant comments in their comment box area.
This can be effective especially for those blogs that let you create your own online identity with the main Web address or URL of your blog included as a link to [...]

Back in October, I posted our initial research
on the ROI
of blogging. Many of you contributed your ideas, thoughts, and criticisms –
thanks so much as it was extremely helpful.
We’ve (finally) published the report – and
actually, there are two of them. The first is “The ROI Of Blogging: The “Why”
And “How” Of External Blog Accountability”. It’s [...]

Comment Etiquette demands you:
Respond to almost every commentBuild relationships quickly and effectively.  This is probably the most important non-blogging blog job that a blog manager has.
Respond deeplyDon’t just say ‘me too’ or ‘yep’ when responding.  Show the commentor that you read and either agree or disagree with the comment.  If you’re going to take a [...]