Posts Tagged ‘click-fraud’

Click Fraud Costs $800M A Year

Monday, July 10th, 2006

Advertisers spend big bucks online and they hate nothing worse than click fraud.  However, a study has recently found that Click Fraud is costing us hundreds of millions of dollars a year. 
So researchers at information-industry researcher
Outsell set out to find out just how costly click fraud may be. Their
finding: The practice cost as much [...]

Yahoo Will Refund Monies for Click Fraud Settlement

Friday, June 30th, 2006

While Google agreed to a similar settlement earlier this year, the details varied considerably to what Google agreed to provide.  Google agreed to give out search credits, while Yahoo was willing to give search credits or cash vouchers.
There is some disagreement as to what is considered click fraud.  Some say any clicks made by people [...]

Click Fraud

Friday, June 2nd, 2006

Click fraud is almost completely out of control.  Businesses hate to advertise on Google but they feel they must or risk losing their place in the space if they don’t.
Mark Cuban has a great piece on the ginormous fraud within the space and it reads like it is written by someone who has been a [...]