Yahoo! has just announced that they have expanded the number of ad keywords a site may exclude to 250 terms, up from 20 exclusion terms previously. Yahoo’s Excluded Words act on context sensitive ads displayed in search results. These excluded words can be applied to ad groups and entire ad campaigns. Yahoo’s exclusion approach is [...]

In studying the elements on a web page that lend to or obstruct conversions, one writer noted the general disconnect between big box retailers design philosophies for their brick and mortar operation in contrast to the shopping experience that they provide their customers online, as if they imagine that their online customer has lower expectations.

Meeting [...]