During a meeting to discuss a variety of new media marketing efforts, a remarkably frank software executive asked an interesting question that took me by surprise. He asked aloud, “We are a software company. Why is adding community elements to our website important? How does this translate to sales?” It’s a [...]

As you’ve read in other blog posts, blogging is a multidimensional online marketing tool. It is not, as many people believe, simply an online journaling opportunity. It’s certainly not just an online soap box, though some people may treat it as such.
Blogging is a fabulous marketing tool for businesses; particularly business that have websites. It’s [...]