As social media continues to evolve, we are seeing a shift in marketing techniques from traditional methods, to interactive techniques.  Focus groups are a perfect example of this trend.  In the past, focus groups were conducted by companies through gathering together a very targeted group of people (in person, at a physical location) to discuss [...]

In an age where social media has taken over the online communication stream, one of the most common complaints that I hear is that there are very few all encompassing social media platforms, that allow users to post content to multiple social media sites from one location. Currently, if you do not utilize an [...]

Easy Does It
With the ability to scale ideas, networks, crowd sourcing, and product research to a virtually unlimited level; it is quite easy to jump in head first into social media marketing and overexpose yourself. Make sure you take things slow and build up a good knowledge base of the conversations that are happening [...]

Ning.com is what we consider to be the home of niche social network sites. Ning is home to well over 120,000 different social networking sites which vary in interest from Labradoodle Owners to Social Media Networks to Ninja Secrets. It’s not a stretch to say that if you’re interested in something there is [...]

One of the biggest question we recieve from clients and potential clients is along the lines of “How do we measure our ROI” or “How do we know the campaign is working?”  This is definitely the largest gap in social media marketing right now.  However with a little bit of ingenuity you can pull some [...]

My last post “Creative ways to leverage Twitter” received some very positive emails and feedback.
Paul F. said: “I thought Twitter was a useless toy at first, but now I see it has potential to be a great tool.”
Someone identified as geek2.0 sent me a note that said: “Loved your post about Twitter. I have [...]

If you do business online (I’m sure you do) then no doubt you’ve been considering whether social media is an appropriate channel for your online marketing. If you are a small business, you are likely evaluating whether you or one of your staff can manage this channel, or whether it’s appropriate to hire an [...]

Social media marketing gurus can be lumped into bunches - those that understand personal branding using social media, and those that understand how to translate that to business branding.  If you are currently interested in social media marketing, or are researching for business purposes,  you likely know that there are tons of self-proclaimed social media [...]