One of the worlds largest media service firms has just released a study of over 17000 internet users in 29 different countries entitled “When Did We Start Trusting Strangers?” (link goes to pdf). It’s a very lengthy study but touches on many important topics. They did a great job with the design to keep [...]

Everyone wants results and the results come from failing fast then changing methods to fail even faster. It is learning from others failures as well as your own that enables you to reach any definition of success. However, as soon as you think you’ve reached success one thing is certain, you should look to fail yet again and if you don’t your success will be but for a nano second. Get it?

The popularity of a web site is measured by traffic. The popularity of a product is measured by sales, traffic from consumers.In a world of information overload we rely on search engines to help us find what we’re looking for whether it be information, products, services and now people.
Popularity is also an influence of conversational [...]

Business in the industrial era was focused on filling a huge demand for mass produced products with a market awaiting all this “stuff”.
Communications with suppliers, employees and the customer was not a significant element of success. Rather the advertising world was responsible for letting the mass market know “we have a product for you [...]

Everybody seems to like attention. Getting attention comes from many different activities, some good and some bad. Sales, Marketing and PR for businesses is all about getting and keeping your markets attention. After all if you don’t have the attention of your market it means someone else does.
Traffic to your web site, social network, blog [...]

Social media is a phenomenon. No one will argue with it’s popularity, traffic, and continued monopoly over people’s time on the web. For marketers, this is wonderful as it offsets the loss of access to consumers due to declining television ratings and diminished popularity of radio. Google grew to monopolize advertising in [...]

Bloggers like traffic, readers, followers, comments and being quoted by others. People like to be followed on Twitter, Friendfeed, Social Median and the host of other “social media” conduits appearing in the space. All of this related activity helps individuals and companies “rise to the top of the heap” which becomes an important [...]