Apparently, podcasting is growing:
According to FeedBurner, the number of podcast and videocast feeds managed by the Chicago-based broadcast aggregator grew from 1,671 in January 2005 to 53,571 in May 2006 — exceeding the number of radio stations in the world.
In the same timeframe, subscribers to FeedBurner-managed podcasts and videocasts grew from 21,491 to almost 3.2 [...]

PodTech gained a high profile employee over the weekend, as Microsoft’s lead blogger, Robert Scoble, stepped down to begin a new career in podcasting.
Robert explains that the move was more for family reasons than anything else and that Microsoft is a great company that tried their best to retain him, but the jump in focus [...]

If you are looking to begin podcasting, you’ll first have to decide your topic for concentration.  If you have an existing business, you can easier narrow down your niche.  However, even someone with an existing podcast will need to decide how tightly they want to concentrate in a specific area.
A ‘marketing’ podcast will not do [...]

Your podcast is full of great content and is useful and topical for your niche.  It brings you business and it encourages people to stay on your site longer.
However, have you considered the audience beyond your own site?  There are several ways to reach that audience.  Podcast Directories are a highly popular way to grow [...]

The benefits of using a series of podcasts to cover a particular subject are twofold:
1.  DeliveryOne thing you do not want to do is stretch your 15 minute podcast to an hour and a half to cover your subject well.  If your listeners subscribe to a typically 15 minute podcast, then they expect to hear [...]

Because it seems like the wave of the future, many innovative businesses are beginning to release topical content via podcasts.  From GE to IBM, podcasting is certainly all the rage for businesses looking for a new advertising platform.
The problem we face is not ruining this platform for advertising the way we, as advertisers, have ruined [...]

Be sure to promote your podcast in Yahoo!’s beta service for podcasts, because though it is very new, at less than a year old, it is already very well used.
And, because it is a web-based podcast directory, as opposed to iTunes’ proprietary, software-dependant model, Yahoo! Podcasts assist you greatly with visibility in the search engines.
For [...]

Traffic comes to your site in three ways:

Referred by another site
Search Engines
Directly via your url being inputted

To capture maximum traffic, you’ll need to develop a strategy to reach each of these markets. However, by podcasting, you may see a bit of a difference here.
Site referrals will be more common because, at present, there really [...]

If podcasting is similar in tone to a conversation, your listeners must be able to respond to your podcast.  It will increase their loyalty and cement your podcast as one they can’t miss.
Some options for podcast listener feedback:
VoicemailSet up a voicemail line for your podcast listeners.  Here’s an article that may help you choose which [...]