There hasn’t been much noise about podcasting in the news lately but this is still a very effective method for joining or creating a conversation.
Here are some major reasons as to why podcasting may be right for you.
Perfectly Efficient
Your podcasts are only downloaded by people interested in hearing your message. No paying for wasted [...]

An article geared toward the hospitality industry encourages RSS, podcasting, and blogging all as low-cost solutions to image-boosting marketing. Each method is stated as being one to consider for hospitality businesses who need promotional direction. According to the article on Hospitality.net, RSS, podcasting, and blogging can be used to increase publicity to target audiences, a [...]

With NBC making a deal with YouTube earlier this week and now MTV planning to sell their new shows on iTunes, online TV and TV on demand is getting closer everyday.
RSS is part of the revolution to bring media to readers/viewers when they want it and in a format they can digest. Ad supported, [...]

Never start something without knowing what it would take for you to call it successful.  What is it that would make you feel like your podcast is successful?
Is it achieving a certain number of listeners?If so, decide the number and track your subscribers to see what they seem to like and dislike. 
Is it adding [...]

Because podcasting is so very new, part of podcast marketing means podcast eduation.
To determine the best way to market your podcast you may have to keep that in mind.  Of course, you may have a particularly savvy group of listeners, so this may not be the case, but I would guess that even premier tech [...]

Using podcasting as a way to reach your employees and customers makes sense. IBM does podcasting well.
Recently, IBM put together their ‘Podcast Guidelines’, because althougth they do encourage podcasting, which is more than I can say for many big companies, they understand the inherent dangers of giving someone carte blanche and a microphone. [...]

In an effort to make podcasting more social, Yahoo! has integrated a 5 star rating system into their Yahoo! Podcasts search engine.
We love badges! Not only are they oh-so-web 2.0 and cool-looking, but hey, they make it easy to do stuff. The podcast ratings badge makes it easy for your audience to rate your podcast [...]

While most people agree a good time for a podcast is roughly 15 minutes, the really important factor in podcast success is:
Regularity!
An audience will build when they know you are putting out regular, QUALITY and VALUE-RICH podcasts.
Arrange a set release date and stick to it.

Businesses that are podcasting can take the advice of popular and successful bloggers. Stay focused on your tight niche topic.
If You Don’t Know The Purpose of Your Blog Neither Will Those Reading It
Perhaps I have stated the obvious but really, if you cannot decide
what the purpose of your blog is then you will struggle [...]