Imagine this, you are one of thousands of people shopping the local mall, wandering from store to store, looking for the right gift, when all of a sudden you receive a message on your phone, that Gap is giving an additional 40% off to the next 25 customers. How did you receive this message? The [...]
Brands are hiring people to lead their “social initiatives“. Armed with some perceived power afforded by the new position these individuals charge forward with initiatives to help the brands become more social and responsive to customers.
They engage in Twitter, get their brands positioned with a blog, gain presence in “communities” and try to position [...]
Social Media, blogging, social video, networking etc. can be confusing for those just entering the space. Added to this confusion is the daily releases of new technology, new sites, new bells and whistle and the ongoing onslaught of business jumping into the space. Many individuals and organizations react to the hype and jump in unprepared, [...]
Sometime you wonder how the minds of leaders were programmed to think, or should we say, not to think about the customer experience first. The blogosphere screams with stories of major brands being anti-social to the customer.
Check out this one: Want To Win Customers? Don’t Be Like A Wireless Carrier Posted July 11th, 2008 [...]
A new type of business marketing is on the rise: social marketing, in which consumers take a more active role in the messages they receive. Another feature of social marketing is that it allows the customer greater interaction with the business, fostering a sense of community and a feeling of "ownership." Social marketing makes use [...]
In an effort to make RSS technology more accessible to small business owners, a company called Fedafi has opened an RSS channel for small businesses. The idea is to purposes to reach wide, yet targeted audiences. From a PR Web news release:
Fedafi makes the creation, management, marketing and tracking of RSS
and Podcast feeds easy by [...]
It is already plain to see RSS’s fundamental function in global commerce is marketing promotion. It has risen as a source of updating, tracking, publicizing, and advertising various aspects of the corporations that utilize its technology. RSS is a complete communications tactic for subscribers who genuinely want to hear from a company about various events [...]
When creating a strategy for content promotion, don’t leave out email. Your email marketing materials represent an important part of your business marketing strategy. And that means that they should be interesting and compelling. Creating email messages that recipients want to open and read is key. Robb Wilson offers some great tips on designing an [...]
While the casual style of blogging is so popular with political and ‘geek’ blogs, business blogs need to maintain a professional tone.
Exceptions:
Personal blog that represents a businessJeremy Zawodny, of Yahoo!, has a personal blog. Because he’s a high-level blogger that also holds a high-level job at Yahoo!, his blog has become where you go to [...]