I have recently found a great new tool that allows wordpress users to “ping” multiple search engines with updates about their blog/site, called Ping-o-Matic! “Pinging” these services notifies them that there has been an update to the blog that “pinged”. How each service handles the ping is different. Some simply create a list a recently [...]

Blog Marketing: How to Get More Readers For Your Blog
Just as a website won’t do you any good with visitors, a blog won’t do you any good without readers. However, getting blog readers is often easier than getting website visitors. There are several ways to go about this.
First, make sure that each time you make [...]

Imagine this, you are one of thousands of people shopping the local mall, wandering from store to store, looking for the right gift, when all of a sudden you receive a message on your phone, that Gap is giving an additional 40% off to the next 25 customers.  How did you receive this message?  The [...]

Brands are hiring people to lead their “social initiatives“. Armed with some perceived power afforded by the new position these individuals charge forward with initiatives to help the brands become more social and responsive to customers.
They engage in Twitter, get their brands positioned with a blog, gain presence in “communities” and try to position [...]