One of the perks to being an interactive consultant is the ability to  find clients around the world.  Communicating with those clients is critical, and unfortunately I am not always able to do so face to face.  To help, I found this amazing platform called ooVoo, an interactive video conferencing tool that allows you to [...]

Brands are hiring people to lead their “social initiatives“. Armed with some perceived power afforded by the new position these individuals charge forward with initiatives to help the brands become more social and responsive to customers.
They engage in Twitter, get their brands positioned with a blog, gain presence in “communities” and try to position [...]

The term media has many different definitions. Published media is any media made available to the public. Mass media refers to all means of mass communication. Broadcast media refers to communications delivered over mass electronic communication networks.
News media refers to mass media focused on communicating news. Media meshing refers to the act of combining multiple [...]

Sometime you wonder how the minds of leaders were programmed to think, or should we say, not to think about the customer experience first. The blogosphere screams with stories of major brands being anti-social to the customer.
Check out this one: Want To Win Customers? Don’t Be Like A Wireless Carrier Posted July 11th, 2008 [...]

When people discuss all this “social stuff” it sounds like a different language to a lot of other people. The virtual world has a language all of its own. Learning a new language takes time, practice and understanding. Business leaders don’t typically have a lot of extra time to practice and understand a new language. [...]

Simplicity.
“Think simple” as my old master used to say - meaning reduce the whole of its parts into the simplest terms, getting back to first principles” Frank Lloyd Wright
The simple answer regarding the corporate world’s concerns about the possibility of nasty remarks appearing on their blogs about their product or service is that those remarks [...]

Business blogging can be used as a good tool for internal business communications. As blogging moves out of the realm of isolated people putting their thoughts to screen, blogging technology will become more advanced to accomodate those that want to use blogging to keep in touch and disseminate information. Meryl K. Evans and Hank Stroll [...]