Blogging is rapidly becoming one of the most popular features of the Internet. People love to write blogs, and they love to read them. And plenty of businesses are getting in on the act. Business blogging is growing right along with the rest of the blogging community. Professional blogging services can help businesses reach more [...]
With the demand for podcast marketing increasing, some companies are beginning to offer recording studios especially for recording podcasts. These studios, such as the podcast recording studio offered by TMA E-Marketing, allow business to get professional help in creating their podcast marketing campaigns, as well as get superior audio recordings for distribution on their business [...]
Deciding if you want to hear back from your readers really depends upon the purpose of your blog. Do you want your blog to be a place your employees come to when they have a problem with a work issue? No, I don’t mean a grievance, but an actual dilemma that requires teamwork to solve. [...]
The most tempting thing to do when you begin blogging for your company is to structure your voice in such a way as to admit no error and come off as stodgy, perfect and very unlikeable.
And, if you have a traditional PR firm handling your blog, you may just end up with a blog that [...]
Business blogging is beginning to really take off. Whether you are a small business or a large one, you have already seen many of your peers (and competitors) are blogging.
Why might you consider blogging?
Coverage
Use the blog as a tool of communication, not only to your existing
customers, but also the rest of the world. Use the [...]
Do you prepare your blog posts in advance? I do for at least 25% of my postings. Easton asks the pre-scheduling post question of his readers and answers it as well:
I’ve found that I can preschedule many of my posts - that is, write
them days before they are set to publish - but I also [...]
Nothing announces or revives an internal blog better than a celebrity guest blogger. Now, depending on your business, a celebrity for you will be different than another business might choose.How do you choose the celebrity?
As a way to guage interest, ask your employees who they’d like to hear on their blog? Even if their suggestions [...]
A daily blog post is something most great bloggers attempt. A blog that is posted daily is a blog that is indexed daily. Don’t underestimate the power of daily blogging.
One way to allow for daily blogging is to get up early and do it before you leave home. Or, ask a partner to blog on [...]
We’ve all seen our content on other’s sites, and with a link back, I am less likely to get annoyed. Although, when I see a full reprint of my article along, and if that seems to be the only thing on the blog in question, I do think they’ve gone beyond fair use.
Lorelle points [...]