Everyone wants results and the results come from failing fast then changing methods to fail even faster. It is learning from others failures as well as your own that enables you to reach any definition of success. However, as soon as you think you’ve reached success one thing is certain, you should look to fail yet again and if you don’t your success will be but for a nano second. Get it?
Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name.. And, at the root of these marketing effects is consumers’ knowledge. In other words, consumers’ knowledge about a brand makes consumers respond differently to the marketing of the brand.
Who Controls Brand Equity?
In Web 1.0 days brand [...]
The behavior of the markets is the new standard which continually shapes the markets behavior. Your behavior in communities and how you relate to others shapes your relations. As Kevin Kelly said: “a successful standard tends to remain forever”. And businesses dare ask, How long this “social stuff” will last? Go figure.
Most small businesses can’t afford to retain a PR firm to write releases, place them on the news wires, and schmooze with the media. Good PR campaigns help promote the business goals and are frequently getting distributed to the wire services. What these businesses overlook is how well a business blog can acheive [...]
An acquaintance, Peter, is a wealthy businessman in his late sixties who lives in a medium size mid-west city. Peter has a passion for sports cars, Harleys and fine cigars. Peter makes purchases in all three categories regularly and in all of his transactions he locates his desired merchandise online. He rarely visits the websites [...]
The Wiglaf Journal talkes about the power of business blogging to engage. It’s a very in-depth article looking at the changing trends of business and web 2.0 and some examples to help you get started.
The argument is that web sites are no longer unidirectional. They are now multi-directional, with conversation being the key buzz [...]
Simplicity.
“Think simple” as my old master used to say - meaning reduce the whole of its parts into the simplest terms, getting back to first principles” Frank Lloyd Wright
The simple answer regarding the corporate world’s concerns about the possibility of nasty remarks appearing on their blogs about their product or service is that those remarks [...]
InformationWeek has published an article showing the continued business wariness of web 2.0 tools. Despite the growing awareness that business communications need to evolve, their is a great skepticism still in the air:
More than half of business technology pros surveyed by InformationWeek are either skeptical about tools such as blogs, wikis, and online social networks, [...]
At Georgia’s chapter of the International Association of Business Communicators luncheon on September 26th, blogging experts from Bloomberg Marketing, TBS and EarthLink will speak about how using business blogs can be an effective marketing tool. That so many "big wigs" are taking to business blogging underscores the effectiveness and growing popularity of blogs as market [...]