Small businesses frequently suffer from growing pains caused by “the people problem” - too many tasks, not enough people. Making the decision to add blog marketing to your online strategy may be a great idea, but what to do next is not always so clear. To successfully execute your blog marketing strategy, you [...]

During a meeting to discuss a variety of new media marketing efforts, a remarkably frank software executive asked an interesting question that took me by surprise. He asked aloud, “We are a software company. Why is adding community elements to our website important? How does this translate to sales?” It’s a [...]

It can be called an obsession, but reading blogs and articles is just part of blogging. You spend tons of time on the web reading what people have to say on every topic imaginable, looking for trends, news, valuable information, and posting comments and linking back to your blogs along the way. As [...]

< a href=’http://blog.rssapplied.com/wp-content/uploads/2008/07/blogging_stats.jpg‘>It’s an important question to ask, regardless of your size business - “Am I ready to add a blog to my website?” For large corporations it’s an easy decision based on whether they can dedicate a resource and add it to the marketing budget for the year. They can spend [...]

Sometime you wonder how the minds of leaders were programmed to think, or should we say, not to think about the customer experience first. The blogosphere screams with stories of major brands being anti-social to the customer.
Check out this one: Want To Win Customers? Don’t Be Like A Wireless Carrier Posted July 11th, 2008 [...]

When people discuss all this “social stuff” it sounds like a different language to a lot of other people. The virtual world has a language all of its own. Learning a new language takes time, practice and understanding. Business leaders don’t typically have a lot of extra time to practice and understand a new language. [...]

< a href=’http://blog.rssapplied.com/wp-content/uploads/2008/07/snakeoil_1-794216.jpg‘>One way or another, despite whether you’ll admit it - your blog is selling something. It might be selling your advice or expertise, your company’s product or service, or maybe it’s just selling everyone on your wittiness. Some blogs are over about this and put it right out in front. [...]

There is an interesting post at Mashable about how social media may be affecting the value of Google’s PageRank system. The author, Steven Hodson, has some interesting thoughts (I’m paraphrasing) about how social media could really change the game and further empower consumers to dictate the popularity of something, shifting some power away from [...]

You know what terms and phrases you WANT to market, but what is causing people to click through to your website? Here are a couple of tips that can help you blog smarter, leading to more click-throughs for your blog and better relevance where it matters.
Analytics - Google Analytics, Webtrends, Omniture, and many others [...]