The history of the web is littered with companies with a good business idea and a website who just didn’t execute the “right” strategy. Key word is “right” strategy - because some companies don’t have a strategy at all, and just like traditional small businesses some were never meant to succeed. But if [...]

If you are trying to market your blog, whether to help drive traffic to your business website or because your blog IS your business, mastering Google is important to you (and there are roughly a quadrillion people who can help you with that.) What I’ve noticed is often left out of many blog marketing [...]

Blog marketing for business isn’t rocket science when you get down to the essentials. Think about your own reading habits online.
Why Do You Subscribe to an RSS Feed?
What is it that prompts you to look for that little orange RSS subscription button after reading a blog entry? What is it that makes you want to [...]