Everyone wants results and the results come from failing fast then changing methods to fail even faster. It is learning from others failures as well as your own that enables you to reach any definition of success. However, as soon as you think you’ve reached success one thing is certain, you should look to fail yet again and if you don’t your success will be but for a nano second. Get it?
With business blogs it’s easy to think the blog will look the same as your existing site and you don’t need to worry about design. Unfortunately, I see sites everyday that just don’t realize they are chasing away readers, or at least diminishing their credibility with a poorly designed blog (unfortunately they are often the same companies [...]
The popularity of a web site is measured by traffic. The popularity of a product is measured by sales, traffic from consumers.In a world of information overload we rely on search engines to help us find what we’re looking for whether it be information, products, services and now people.
Popularity is also an influence of conversational [...]
We were recently meeting with one of the top executives of a Fortune 500 company and discussing the power and dynamics of social networks.
The issue being discussed was whether creating a “social network for customer feedback” was a good or bad thing for the organization. One of the executives commented “I’d hate to empower our [...]
Like many companies, you might have contracted a PR firm to help you handle press inquiries, gain exposure in print, and help carefully craft your business’ message to capture more mind share in your market. Or, you’re like many small-to-medium sized businesses who rely on luck to get this kind of written exposure. [...]
Businesses have many excuses for why they haven’t added blog marketing to their online mix, but they likely aren’t completely informed. Here are common reasons given by businesses for why they can’t blog, and information that might change their minds.
I don’t have time to blog every morning or afternoon.
Your day might be full, but [...]
The term media has many different definitions. Published media is any media made available to the public. Mass media refers to all means of mass communication. Broadcast media refers to communications delivered over mass electronic communication networks.
News media refers to mass media focused on communicating news. Media meshing refers to the act of combining multiple [...]
Entrepreneurs are some of my favorite people in the world to work with. These are people who love what they do, and typically LIVE what they do. They are always ready to tell you about their business, they really believe in what they are doing (usually,) and they typically have a unique energy [...]
Small businesses frequently suffer from growing pains caused by “the people problem” - too many tasks, not enough people. Making the decision to add blog marketing to your online strategy may be a great idea, but what to do next is not always so clear. To successfully execute your blog marketing strategy, you [...]
During a meeting to discuss a variety of new media marketing efforts, a remarkably frank software executive asked an interesting question that took me by surprise. He asked aloud, “We are a software company. Why is adding community elements to our website important? How does this translate to sales?” It’s a [...]