ComputerWorld’s Michael Gartenberg (who works for Jupiter Research) offers six valuable tips for success in business blogging:

Post early and often.
Link and converse. Part of the essence of a blog is the fact that it’s a conversation, not just a static diary.
Once it’s out there, it’s out there. When blogging, discretion truly is the [...]

The most marketing promotion for the least effort. If that’s the type of marketing your industry wants, you’ll be interested to find that a new software release is providing just the opportunity for common bloggers to turn their script into sound. As we know, trailing closely behind technological developments geared toward the everyday social networker [...]

One of the best ways to interact with your customers is to allow them to make comments on your business blog. Business blogging is one of the best ways to draw customers to your business Web site. One of the best ways to keep customers is to listen to them. This means that you need [...]

When creating content for your business blog or Web site, it is important to consider content strategy. After all, how you present your content, as well as what you present, will have an impact on how many people are drawn to your business Web site. A good content promotion strategy is also a marketing tool. [...]

Regular postings on your business blog, which are also distributed through RSS feeds, can be great marketing tools. However, it is important to note that you can cause damage if you are not careful about what goes up on your business blog. While images can add to the visibility and searchability of your business blog, [...]

Many business that start up blogs do not realize the importance of blogging technology in the realm of actual business marketing. Consequently, the business blog falls to the wayside after a few weeks. However, if you plan to take advantage of this online marketing tool, it is important that you start taking your business blog [...]

People like to buy things from businesses that know what they are doing. Purchasing products and services from an expert is a more comfortable experience than just purchasing from anybody. You can use your business blog to establish yourself as an expert by posting relevant and useful information in the course of your business blogging. [...]

One way to stretch your online marketing dollar is to start a business blog. Because blogs are so inexpensive, they offer a good way to raise search engine visibility, bringing more traffic to your Web site and helping you receive more customers. Add your business blog to an RSS feed, and you can reach even [...]

You can do a great deal more with a good business blog that you can do with a direct mail campaign. With all of the online tools to help you grow your business (not to mention reach a wider audience), it only makes sense to take advantage of the online tools that offer things like [...]