One of the most important aspects to building your blog is promoting comments. This is especially true of business bloggers, where stimulating a two-way conversation with customers is such an important benefit of a corporate blog. This is getting a bit meta - but I’d like to get feedback on evoking comments. [...]

Most small businesses can’t afford to retain a PR firm to write releases, place them on the news wires, and schmooze with the media. Good PR campaigns help promote the business goals and are frequently getting distributed to the wire services. What these businesses overlook is how well a business blog can acheive [...]

If you are blogging for business, blog promotion has to tie back in to the overall sales and marketing strategy of your company. I see mistakes all the time where, essentially, the business blog becomes a news feed. Your customers, or potential customers, need to see value in your blog and there is [...]

A colleague once told me his theory on aggressive PR as what he called, “Poking the bear.” He felt that some companies were well position to take an aggressive approach to their competition and could be very successful with this strategy, while others would essentially be poking the bear - causing the bear to [...]

For a mere few moments, I entertained this enticing proposition on World Nomad’s website.
“WE WANT YOU ! to travel all over the Australian countryside, write about it, blog it, Podcast and podcast it on the World Nomads website – vehicle and technical requirements provided free of charge – and you could be on your [...]

This company will have a difficult time bringing this car over to the US because if they do, this ad will haunt them. 
It was brought to my attention by the Billboardom blog, and I’m sure I am one of hundreds who have seen it so far.  It is shocking enough that many more will [...]

While splogs and gossip get all the attention in the blogosphere, maybe they don’t deserve the spotlight?  Ethical Blogging:
It also got me thinking about truth in blogging. There are no rules or regulations that require what you write to be true. That’s part of the freedom of expression and personal voice blogging allows. Still, there [...]