Posts Tagged ‘brick_and_mortar’
Wednesday, August 29th, 2007
If your blog promotions are boosting traffic to your e-commerce site and your podcast marketing is producing the subscribers you were anticipating, why aren’t all those customers who are - according to your analytics - engaged in and using your content, adding to your bottom line? It would be comparable to your brick and [...]
Tags: blog-promotions, bottom_line, brick_and_mortar, podcast-marketing, shopping_cart-abandonment
Posted in Blog Promotion, Content Promotion Strategies | Comments Off
Friday, August 17th, 2007
Now is the season to start thinking about yule tide cheer and full shopping carts. Holiday blog marketing campaigns should begin, well, yesterday. In fact, you are too late for the early bird shoppers.
“According to the results of the July 2007 ShopLocal.com online poll, exactly one-third of respondents have already crossed items off their holiday [...]
Tags: Blog Marketing, brand_awareness, brick_and_mortar, holiday_shopping, marketing_campaigns, shopping_carts
Posted in Blog Marketing | Comments Off
Friday, August 3rd, 2007
In studying the elements on a web page that lend to or obstruct conversions, one writer noted the general disconnect between big box retailers design philosophies for their brick and mortar operation in contrast to the shopping experience that they provide their customers online, as if they imagine that their online customer has lower expectations.
Meeting [...]
Tags: Blog Marketing, brick_and_mortar, business-blogging, campaigns, consumer_expectations, conversions, media_savvy, podcasts, search_advertising
Posted in Business Blogging | Comments Off
Thursday, August 2nd, 2007
A food manufacturer pays a pretty price to have his product displayed on the shelf where the customer will most likely see it. That shelf is expensive because it’s high visibility will afford his brand optimum exposure,thus, producing more sales.
Now consider your website. Every page in your web site is a “shelf” designed to achieve [...]
Tags: Blog Training, brick_and_mortar, conversions, empty_page, high_visibility, search_engines, search_engine_visibility
Posted in Search Engine Visibility | Comments Off
Thursday, July 19th, 2007
Blogs for business that serve as the e-commerce branch of a brick and mortar operation would do well to cater to their online shopper with the idea in mind that they may well be perusing your inventory with the intent of actually getting in their car and driving to your store. Indeed content promotions [...]
Tags: Blog Optimization, brick_and_mortar, business-blogging, conversions, online_shopper, optimization, store_locator_link
Posted in Business Blogging | Comments Off
Thursday, July 12th, 2007
Business blogging success can go a long way towards establishing confidence in your brand.Imagine having a sales person at your front door greeting every customer with proof that they will not get ‘mugged’ while shopping with you. Now imagine having staff assigned to roam your store continuously, reassuring your customers that their shopping experience [...]
Tags: Blog Marketing, blogging, brand_integrity, brick_and_mortar, business-blogging, comparison_shopper, conversion, e-commerce, local_marketing, security, shopping_carts
Posted in Business Blogging | Comments Off