If your blog promotions are boosting traffic to your e-commerce site and your podcast marketing is producing the subscribers you were anticipating, why aren’t all those customers who are – according to your analytics – engaged in and using your content, adding to your bottom line? It would be comparable to your brick and [...]

Now is the season to start thinking about yule tide cheer and full shopping carts. Holiday blog marketing campaigns should begin, well, yesterday. In fact, you are too late for the early bird shoppers.

“According to the results of the July 2007 ShopLocal.com online poll, exactly one-third of respondents have already crossed items off their holiday [...]

In studying the elements on a web page that lend to or obstruct conversions, one writer noted the general disconnect between big box retailers design philosophies for their brick and mortar operation in contrast to the shopping experience that they provide their customers online, as if they imagine that their online customer has lower expectations.

Meeting [...]

A food manufacturer pays a pretty price to have his product displayed on the shelf where the customer will most likely see it. That shelf is expensive because it’s high visibility will afford his brand optimum exposure,thus, producing more sales.

Now consider your website. Every page in your web site is a “shelf” designed to achieve [...]