Posts Tagged ‘Branding’
Monday, February 20th, 2006
While some bloggers complain that full-text feeds are the only ones they’ll read (Scoble), some declare full-text feeds are the only ones that protect you from scraping (Pirillo).
Personally, I think you’re going to be scraped either way. You can download a free RSS scraper, easily thanks to Google, and scrape any site, whether it provides [...]
Tags: blogging, Branding, Business, linking, marketing, Promotion, seo
Posted in RSS Marketing Strategies | No Comments »
Monday, February 20th, 2006
Business blogging and personal blogging both require you to think about your reader’s habits before posting.
In fact, if you aren’t writing with their habits in mind, you aren’t going to keep their attention nor their presence.
Blogging is competitive now. There are millions of blogs to draw away your reader, so [...]
Tags: blogging, Branding, Business, marketing, Promotion, seo
Posted in Content Promotion Strategies | No Comments »
Monday, February 20th, 2006
If you manage more than one blogger, it can difficult to know where you are lacking, in your posting habits. Blogsites aleviate your having to spend large amounts of time checking keyword frequency and posting habits.
Of course, while you can check both of those things, as well as your individual SEO rankings on keywords/keyphrases inside [...]
Tags: blogging, Branding, Business, marketing, Promotion, seo
Posted in Corporate RSS Communications | No Comments »
Monday, February 20th, 2006
Real estate companies, like 1on1LasVegas.com and claudiaault.com and Banker are leveraging the powerful medium of blogs.
Coldwell Banker’s newest campaign is impressive, leveraging email, web and blogosphere buys:
COLDWELL BANKER LAUNCHED ITS NEW ad campaign Sunday night on prime-time television, but rather than simply plug its brand, the 15-second spots are expressly designed to drive consumers [...]
Tags: Branding, Business, marketing, podcast-marketing, podcasting, Promotion, seo
Posted in Podcast Marketing | No Comments »
Monday, February 20th, 2006
Refer Me Biz
A smart strategy for launching a new blogsite is to offer an incentive for visiting and registering. For instance, one of our clients, ReferMeBiz, has chosen to offer businesses a unique contest to generate attention:
“There is no way for any company entering our contest to lose, because we will give them global [...]
Tags: blogging, Branding, Business, marketing, Promotion, seo
Posted in Business Blogging | No Comments »
Monday, February 20th, 2006
Mena Trott decided to design a new logo for the Atom format and it’s gotten positive reaction from a tech community known for biting criticism.
If there will be a vote to adopt it in the Atom community I’ll certainly vote Yes !
It’s an attractive logo that should aesthetically match the RSS logo originally developed by [...]
Tags: blogging, Branding, Business, marketing, Promotion, seo
Posted in Blogging Technology | No Comments »
Friday, August 5th, 2005
Recently I was searching through online archives of blogging-related events,
and I came across a post at the Global PR Blog Week 1.0 website. Written just
more than a year ago, the post offers interesting insight into a relatively
early response to burgeoning business blogging phenomenon.
The gist of the post is that blogging just might usurp traditional branding
techniques, [...]
Tags: blog, blogs, brand, brand-journalism, Branding, business-blogging, Larry-Light, McDonalds
Posted in Business Blogging | No Comments »
Monday, July 4th, 2005
In the last article in this section, my fellow blogger JL Reid wrote:
The main goal you should have in mind, when business blogging, is opening your brand. You should want to make it more accessible by giving it an accessible voice.
That opens the door to the obvious question - how can I leverage the power [...]
Tags: Branding, business-blogging, business-brand, business-branding
Posted in Business Blogging | No Comments »
Friday, July 1st, 2005
What should your business blog be doing? If that’s a question you’re asking
yourself, read this excerpt from a current TechNewsWorld article, “Blogs for Business: Benefit or
Boondoggle?”
“Blogs can create a direct outlet between a company and its target
consumers,” said Chris Thilk, a marketing expert at Bacon’s Information
Services, based in Chicago. “The immediacy is attractive, since the [...]
Tags: blog, blogging, blogs, Branding, business-blogging, news, online-marketing, tech, technology
Posted in Business Blogging | No Comments »