Posts Tagged ‘Branding’

The Full Feed Debate

Monday, February 20th, 2006

While some bloggers complain that full-text feeds are the only ones they’ll read (Scoble), some declare full-text feeds are the only ones that protect you from scraping (Pirillo).
Personally, I think you’re going to be scraped either way.  You can download a free RSS scraper, easily thanks to Google, and scrape any site, whether it provides [...]

Write For Your Readers

Monday, February 20th, 2006

Business blogging and personal blogging both require you to think  about your reader’s habits before posting.
In fact, if you aren’t writing with their habits in mind, you aren’t going to keep their attention nor their presence.
Blogging is competitive now. There are millions of blogs to draw away your reader, so [...]

Managing Your Blogging Team

Monday, February 20th, 2006

If you manage more than one blogger, it can difficult to know where you are lacking, in your posting habits.  Blogsites aleviate your having to spend large amounts of time checking keyword frequency and posting habits.
Of course, while you can check both of those things, as well as your individual SEO rankings on keywords/keyphrases inside [...]

Coldwell Banker’s New Campaign Lacks A Podcast Strategy

Monday, February 20th, 2006

Real estate companies, like 1on1LasVegas.com and claudiaault.com and Banker are leveraging the powerful medium of blogs.
Coldwell Banker’s newest campaign is impressive, leveraging email, web and blogosphere buys:
COLDWELL BANKER LAUNCHED ITS NEW ad campaign Sunday night on prime-time television, but rather than simply plug its brand, the 15-second spots are expressly designed to drive consumers [...]

Launching Your Blog

Monday, February 20th, 2006

Refer Me Biz

A smart strategy for launching a new blogsite is to offer an incentive for visiting and registering. For instance, one of our clients, ReferMeBiz, has chosen to offer businesses a unique contest to generate attention:
“There is no way for any company entering our contest to lose, because we will give them global [...]

New Atom Logo

Monday, February 20th, 2006

Mena Trott decided to design a new logo for the Atom format and it’s gotten positive reaction from a tech community known for biting criticism.
If there will be a vote to adopt it in the Atom community I’ll certainly vote Yes !
It’s an attractive logo that should aesthetically match the RSS logo originally developed by [...]

Is Your Brand A Dialogue?

Friday, August 5th, 2005

Recently I was searching through online archives of blogging-related events,
and I came across a post at the Global PR Blog Week 1.0 website. Written just
more than a year ago, the post offers interesting insight into a relatively
early response to burgeoning business blogging phenomenon.
The gist of the post is that blogging just might usurp traditional branding
techniques, [...]

More on Branding with Your Blog

Monday, July 4th, 2005

In the last article in this section, my fellow blogger JL Reid wrote:
The main goal you should have in mind, when business blogging, is opening your brand. You should want to make it more accessible by giving it an accessible voice.

That opens the door to the obvious question - how can I leverage the power [...]

Branding in a World of New Rules

Friday, July 1st, 2005

What should your business blog be doing? If that’s a question you’re asking
yourself, read this excerpt from a current TechNewsWorld article, “Blogs for Business: Benefit or
Boondoggle?”
“Blogs can create a direct outlet between a company and its target
consumers,” said Chris Thilk, a marketing expert at Bacon’s Information
Services, based in Chicago. “The immediacy is attractive, since the [...]