When you speak with many executives and marketers, the concept of a “brand” is something they are comfortable with discussing and frequently can tell you the difference between their brand strategies and other marketing efforts. Having worked with many small businesses, the idea of their company being a “brand” is unclear, as are the [...]
More and more companies are adding new media marketing strategies to change the way they interact with customers online. Extending your marketing message through blogs, Facebook, Youtube, Digg and more, can help build your brand, network with customers, and give an effective boost to organic search engine optimization. With so many social media [...]
The two questions that many readers may be wondering when it comes to today’s topic are:
What is custom branding and design?
Why is it important to my business blog?
A blog site’s “brand” or platform really is dependent on your company’s needs, and, with the assistance of a blog marketing specialist who will be able to provide you with custom [...]
Charlene Li’s Blog - Charlene Li’s Blog
IT Conversations - IT Conversations
Web Ink Now - How innovative marketers use digital information to turn online browsers into buyers.
Business Blogging - Yahoo! News - Search Results for Business Blogging.
Social Media News - The latest news about the social medai.
RSS Marketing - Google News - Search Results for RSS [...]
Jennifer Jones interviewed Seth Godin for Podtech and I want to highlight some key quotes related to why you should be blogging and interacting in the social web.
The thing about Social Media that frustrates marketers to no end is that you can’t buy attention and that if you have no choice, but to think and [...]
Branding has changed. Word of mouth is more powerful than ever before, and more information is being spread more easily via the Internet. 87% of consumers research products online before their purchase - and some of that research falls into the domain of blogs. [BIGresearch’s June 2006 Consumer Intentions and Actions Survey]
The first step of [...]
An article geared toward the hospitality industry encourages RSS, podcasting, and blogging all as low-cost solutions to image-boosting marketing. Each method is stated as being one to consider for hospitality businesses who need promotional direction. According to the article on Hospitality.net, RSS, podcasting, and blogging can be used to increase publicity to target audiences, a [...]
Take a look at what USC Berkely offers in the way of podcasts, from Dave Winer’s blog.
From a business standpoint, how can you create something that’s of value to your customers and potential customers?
Ask yourself these questions:
What does my customer need, in the way of information?
How can I tie the answer to their need into [...]
RSS Technology sounds geeky and high-tech to most computer users. Unfortunately that’s not beneficial, when it comes to marketing your site.
Currently at least 75 million consumers and businesspeople in the USA and UK use RSS on a regular basis. However, depending on which study’s stats you believe, only 17-32% of RSS users actually [...]
While some bloggers complain that full-text feeds are the only ones they’ll read (Scoble), some declare full-text feeds are the only ones that protect you from scraping (Pirillo).
Personally, I think you’re going to be scraped either way. You can download a free RSS scraper, easily thanks to Google, and scrape any site, whether it provides [...]