RSS publishing is duly noted for it’s efficacy in disseminating your content,enhancing brand recognition, increasing traffic and elevating a site’s search engine visibility. But is that content there to serve your reader first, or to serve your marketing objectives at the expense of the reader?
The subject comes up in a discussion at MediaPost about Freakonomics’ [...]

Blog marketing for business isn’t rocket science when you get down to the essentials. Think about your own reading habits online.
Why Do You Subscribe to an RSS Feed?
What is it that prompts you to look for that little orange RSS subscription button after reading a blog entry? What is it that makes you want to [...]