As a followup to my post yesterday about the incident on the Jobster CEO’s blog, I found a great post from Andy Beal on how to manage your reputation online.
The first step is to find out what others are saying about your brand.
• If possible, monitor hourly as early action is crucial.
• Create custom RSS [...]
Back in October, I posted our initial research
on the ROI
of blogging. Many of you contributed your ideas, thoughts, and criticisms –
thanks so much as it was extremely helpful.
We’ve (finally) published the report – and
actually, there are two of them. The first is “The ROI Of Blogging: The “Why”
And “How” Of External Blog Accountability”. It’s [...]
<Shameless plug> I’ll be at two Forrester events later
this month that you (or your colleagues) maybe interested in attending.
Social
Computing Boot Camp: Tapping Into The Power Of Empowered Consumers. This
is a small format (between 20-40 people) where participants learn how to
implement social technologies like blogs, RSS, social networking, and
podcasting within the marketing organization. This day-long [...]
While I think, as well as most online observers, that the Netscape.com change is a good one, gradual change is commonly regarded as a good thing when it comes to changing a longstanding web brand like Netscape.
If you haven’t heard the web design story everyone is buzzing about:
I’ve been tracking the
release of the [...]
Podcasting is starting to make a head-way into becoming mainstream. Magazines like The Yankee and TV networks like MTV and VH1 are putting out their own podcasts.
Until recently, podcasting has been something that many people had heard of but comparatively few had participated in it. Podcasts allow people to listen to audio or watch video [...]
Okay, there are many advantages to business blogging (and each should be its
on reason for why your company should start a blog, in case you haven’t):
increased search visibility, extended brand awareness, easy content syndicate
and distribution, proven publicity building, etc.
All of those are great reasons to start blogging, and we recommend our
clients blog for each and [...]
Recently I was searching through online archives of blogging-related events,
and I came across a post at the Global PR Blog Week 1.0 website. Written just
more than a year ago, the post offers interesting insight into a relatively
early response to burgeoning business blogging phenomenon.
The gist of the post is that blogging just might usurp traditional branding
techniques, [...]