With business blogs it’s easy to think the blog will look the same as your existing site and you don’t need to worry about design. Unfortunately, I see sites everyday that just don’t realize they are chasing away readers, or at least diminishing their credibility with a poorly designed blog (unfortunately they are often the same companies [...]
The economy is clearly not as robust as it was 4 years ago. If you listen to some talk radio personalities, you’d think the world was coming to an end. However, there is a silver lining. Between gas prices and tighter economic times, e-commerce continues to grow. In fact, according to [...]
Like many companies, you might have contracted a PR firm to help you handle press inquiries, gain exposure in print, and help carefully craft your business’ message to capture more mind share in your market. Or, you’re like many small-to-medium sized businesses who rely on luck to get this kind of written exposure. [...]
Bloggers like traffic, readers, followers, comments and being quoted by others. People like to be followed on Twitter, Friendfeed, Social Median and the host of other “social media” conduits appearing in the space. All of this related activity helps individuals and companies “rise to the top of the heap” which becomes an important [...]
Bloggers like traffic, readers, followers, comments and being quoted by others. People like to be followed on Twitter, Friendfeed, Social Median and the host of other “social media” conduits appearing in the space. All of this related activity helps individuals and companies “rise to the top of the heap” which becomes an important position in [...]
The word ridiculous means literally, laughable, from rid?re to laugh, arousing or deserving ridicule : absurd, preposterous.
Everyday we watch the news and announcement of developments surrounding the social web. Some of what we see is ground breaking progress while other stories seem absolutely ridiculous.
Subsequently we’ve decided to write a periodic [...]
New bloggers and bloggers who are new to blog marketingmay not use or understand trackbacks. A trackback is an automated notification that someone has posted a link to your blog in their blog. The notification appears in your blog in the comments related to the post being blogged about. So the question is: “From a [...]
Ok, so you’re sold on the value of writing a blog for your business, but you don’t know the first thing about blog writing. Fair enough. If you’re observant, you can pick up many good tactics as you develop your blogging skills. Pay attention to what other bloggers are doing, and blog writing will become [...]
Business blogging shouldn’t ever be confused with advertising. They’re two different animals with two different goals. The goal of advertising is to raise awareness. The goal of business blogging is to develop a long-term relationship with a consumer based upon an area of mutual interest.
If you’re using your blog like an advertisement, chances are good [...]
To make the most of business blogging, you’ll need to commit some time and energy toward learning good blogging techniques. While your blog content should focus on your audience, you’ll want to stay mindful of the opportunities you’ll have to promote, optimize and market your blog.
A good training course can help you recognize and manage [...]