Last week, I talked about the value of enabling comments on your blogs. Comments from readers are like gold because they can tell you how well you’re reaching them with your message. Leaving comments on other blogs is likewise valuable, not only as a blog promotion tool, but also as a way to keep up [...]

While reading the RSS Blog, I came across this story on attention.  It discusses how Dave Winer, widely credited with creating RSS, gave OPML a boost.
This week OPML got a big boost following a commitment from Dave Winer,
the developer of RSS and OPML, to include support for namespaces that
will make it easier for people using [...]

It’s well known that Google penalizes gratuitous links, so it’s vital that you think before linking. Ask yourself whether the link adds value to your blog, or to an individual blog post.
Good answers to common queries on linking here from search engine staffers. Matt Cutts from Google said, in response to a question on reciprocal [...]