New bloggers and bloggers who are new to blog marketingmay not use or understand trackbacks. A trackback is an automated notification that someone has posted a link to your blog in their blog. The notification appears in your blog in the comments related to the post being blogged about. So the question is: “From a [...]

There’s a (long!) blog written by Amanda Lewis on the Yale Herald site regarding self-promotion as it relates to blogs. Although she takes her time, she does a decent job of covering the basics of self-promotion and the benefits that come from doing it well.
The piece is written from a student perspective, but don’t discard [...]

Last week, I talked about the value of enabling comments on your blogs. Comments from readers are like gold because they can tell you how well you’re reaching them with your message. Leaving comments on other blogs is likewise valuable, not only as a blog promotion tool, but also as a way to keep up [...]

Adding a business blog to your site can be an effective way to improve your search engine visibility, but simply having a blog - even a very active one - isn’t enough. Here are a few business blogging strategies to consider.
Business blogging is a planned activity. Personal blogs may leave you with the impression [...]

That is the question from Des Walsh. He wants to know if businesses should be blogrolling?
I’ve heard it argued that having other people’s links on your blog
could be detrimental to your business, in that people are in effect
being encouraged to leave your blog and visit elsewhere. On the other
hand, some would argue that a [...]

We’re about to see a remarkable change in the way we share our podcast rolls.  In fact, they may become as ubiquitous as the blogroll:
Podcast.com plans to utilize OPML to allow for easy transfer of podcast
feeds AND to allow for display on your website, dynamically.  Imagine
an easy to display blogroll of your podcast feeds that [...]

One of the easiest ways to promote your content is to join the blogging conversations going on in the blogosphere via your own blog. No matter how narrow your niche market, you’re not alone. Just as primary producers form cooperatives to effect volume and target bigger markets, you can join other bloggers to promote your [...]

I was working with one of our
clients recently, going through the steps of setting up his Blogsite, when we came to the topic of web links.
"Should I have links pointing off my site?" He wondered. Without hesitation I
answered with a firm, "Yes."
It’s not that I don’t understand his concern.  Conventional marketing
thought would say that once [...]