What comes to mind when you hear the word blog? Is it a bunch of words on a web page, ideally expressing a message of some sort to the reader? That is what many people first think of when they hear this word, and, initially, this is what many first time blogs are comprised of. [...]
When people use search engines, what are they mainly looking for? Is it products to buy, people to meet, or what? Yes, people look for all of those things, but what most people are looking for when they use search engines is information. And if you are not using the power of [...]
If you would like an example of business blogging done right, you need not look any further than Southwest Airlines. Not shy to dip into the technology, they offered their customers a widget back in 2005. (We talk about widgets here and here). You may have had experience with it. Placed on your desktop, it [...]
It would seem that most businesses these days are still not getting involved in business blogging. Here are some statistics from an article published on eMarketer.com:
Only 5% of UK corporations use blogs on a regular basis
5.8% of Fortune 500 Companies have a public blog
1.5% of Forbes 200 Best Small Companies have a public blog
I [...]
Blog Marketing tips? Well, we have lots of them.
We gave you some on Tuesday. Here are a few more that experience has taught us work well for us:
Depending upon the business, complexity, and ad opportunities, blogs vary in size and approach when devising successful blog marketing. You can advertise directly on a blog that appeals [...]
In my last post, “Truth Blogging,” I briefly scratched the surface of Foucault’s notion of power in terms of search engine visibility. In this post, I would like to delve a little deeper: I would like to consider Foucault’s notion of power in relation to truth-via-blogging. And I would like to consider truth-via-blogging in terms [...]
While perusing a list of “52 of the Best Ways to Promote Your Blog and Your Business” by Mark White, I arrived at #52–”Write great content that people will want to read, recommend and link to!”–and I was reminded of Michel Foucault’s Power/Knowledge, a collection of interviews and other writings. In it, Foucault writes, “We [...]
As a followup to my post yesterday about the incident on the Jobster CEO’s blog, I found a great post from Andy Beal on how to manage your reputation online.
The first step is to find out what others are saying about your brand.
• If possible, monitor hourly as early action is crucial.
• Create custom RSS [...]
Thanks to my colleague Peter Kim, I’ve been tagged so I have to respond with this post. What’s going on? There’s this viral thing going on called "Blog-Tag" where the blogger writes five things about themselves not widely known, and then "tags" five other people to continue the chain. This online tagging game was recently [...]