Do a Google search on “blog optimization” and you will come away thinking search engines are the only ones who read blogs. It’s fascinating how the idea of optimization seems to ignore the land of the living. Don’t misread me, SEO is critical to your blog being found by the right readers. [...]

The truth hurts. Especially when you’re a business caught in the middle of highly-publicized fallout…and it’s all true. Or perhaps your company finds itself in a little corporate drama every once in a while that you assure your marketing audience "just goes with the territory."
Let me assure you, this is not the time to [...]

Do you prepare your blog posts in advance?   I do for at least 25% of my postings.  Easton asks the pre-scheduling post question of his readers and answers it as well:
I’ve found that I can preschedule many of my posts - that is, write
them days before they are set to publish - but I also [...]

While a blog is not comprised of a captive audience (one-click subscribe/unsubscibe), your audience is usually more than willing to help you vett your ideas.
If you are thinking of charging for a service that is currently free, ask your readers what they think.  Blog readers are usually quite vocal about their wants.
If you are considering [...]

Often referred to as ‘eye-candy’, pleasing images have a way of really creating a good experience on your blog for your readers.  And, pleasing your readers is really what it’s all about, isn’t it? 
In that vein, we look today at eye-pleasing copy and eye-pleasing images.  Let’s make your site ‘eye-candy’ for your readers.
Eye pleasing [...]

Another frequently asked question on posting to your blog is centered on copy/pasting into your post editor. There are plenty of reasons for copying text into a post editor, among which are repurposing news (w/link back) and offline writing of your blog posts, both of which are necessary at times.
So, to utilize the copy/paste [...]

An important question as it relates to blogging…  Should you be writing to draw in your readers OR to  draw in the search engines.
I always defer to the reader here. 
I try to weigh the options and write with my reader first and foremost in my mind.  However, I don’t discount the SEO effectiveness of [...]

While splogs and gossip get all the attention in the blogosphere, maybe they don’t deserve the spotlight?  Ethical Blogging:
It also got me thinking about truth in blogging. There are no rules or regulations that require what you write to be true. That’s part of the freedom of expression and personal voice blogging allows. Still, there [...]

Why Pictures?
Blogs with pictures are easier to read and perform better.  Users spend more time on a page with pictures (and read more textual content, according to recent blogging studies) than on pages that are mostly text. 
Pictures break up the text, making your content more engaging than it would be otherwise.How To Do It?
Once [...]