It can be called an obsession, but reading blogs and articles is just part of blogging. You spend tons of time on the web reading what people have to say on every topic imaginable, looking for trends, news, valuable information, and posting comments and linking back to your blogs along the way. As [...]
Typepad, Wordpress.com, Blogger, Movable Type, Expression Engine, Live Journal, Tumblr…the list of options for blogging appears endless and for a business that is considering blogging it must be frustrating. How do I know the site will provide search engine benefits for our domain? Will this help extend our brand, or be a separate [...]
Sometime you wonder how the minds of leaders were programmed to think, or should we say, not to think about the customer experience first. The blogosphere screams with stories of major brands being anti-social to the customer.
Check out this one: Want To Win Customers? Don’t Be Like A Wireless Carrier Posted July 11th, 2008 [...]
When people discuss all this “social stuff” it sounds like a different language to a lot of other people. The virtual world has a language all of its own. Learning a new language takes time, practice and understanding. Business leaders don’t typically have a lot of extra time to practice and understand a new language. [...]
Corporate internal communications have typically been a one way street, a way for the corporation to disseminate information to it’s body of employees quickly and conveniently. Traditionally, transparency is not a pilar of corporate internal communications. But thanks to blogging, and blog technology, corporate intranets are going two-way.
Thanks to RSS and blog technology, [...]
If Barry Bonds were a blogger, he would use the Flock browser. It’s like juicing for bloggers, with so many tools built in to make it easier. Want to stream multiple feeds - no problem. Leverage social sites for blog promotion - easy, they are built right in. Like the cool [...]
Lost in the excitement over the announcement of the new, 3G iPhone at the Apple WWDC yesterday was a big announcement from TypePad about their native iPhone blogging application. For you corporate or business related bloggers, this was probably no big deal - you are not likely to be using TypePad. But it [...]
Google News is a very comprehensive news aggregation of both news sources (4500 in total), as well as blogs.
Since part 1 of blogging is listening (part 2 being responding), you need to find easy ways to listen to what your customers are saying. Searching the web is an inefficient use of time. Google News [...]
One of the latest innovations in new media technology is the click-to-call service. This service allows podcasters, bloggers and other businesspeople to offer customers an easy way to get in touch with a prepaid VoIP service that allows them to make a phone call with the click of a mouse. This service could be used [...]
One of the best ways to interact with your customers is to allow them to make comments on your business blog. Business blogging is one of the best ways to draw customers to your business Web site. One of the best ways to keep customers is to listen to them. This means that you need [...]