When people discuss all this “social stuff” it sounds like a different language to a lot of other people. The virtual world has a language all of its own. Learning a new language takes time, practice and understanding. Business leaders don’t typically have a lot of extra time to practice and understand a new language. [...]

Your customers are not just consumers. They are your marketing department, your product development specialists, and the secret to your success—an untapped resource waiting to be invited to the table.
The concept of involving your customers in your business isn’t a new one; blogging just takes it to a new level, largely because you often aren’t [...]

A small business owner should familiarize himself/herself with what it takes to run a great blog before deciding to jump in. In July, 2005, Forbes announced its best of the web list including the top small business blogs. While these are aimed at small businesses as the target audience, they can still provide an invaluable [...]