ComputerWorld’s Michael Gartenberg (who works for Jupiter Research) offers six valuable tips for success in business blogging:

Post early and often.
Link and converse. Part of the essence of a blog is the fact that it’s a conversation, not just a static diary.
Once it’s out there, it’s out there. When blogging, discretion truly is the [...]

A blog, by its very nature, will incite people to come back. Anything that is regularly updated makes people want to find out what’s new. Not all people will be tempated by this, though, which is why you need to make it not only easy for people to come back, but you also need to [...]

Following on from yesterday’s post, here are some more tips for creating a great first impression:

Be gentle: Remember that many of your readers will come to your site from search engines. Don’t assume they know who your company is or what you do. Ease them into getting to know you with your writing and a [...]

Several studies have come out over the years showing how quickly people make up their minds about websites. This should come as no surprise, since people are the same way with people: making snap decisions about character, sense of style, self-respect and all kinds of other traits in the blink of an eye.
It turns out [...]