New Year’s resolutions are a tradition that I have tried to avoid. Still, I think they do have purpose and can get the year started on the right foot. Creating a blog optimization strategy is a great way to kick off 2009…so here are 5 resolutions for a new year of blogging. Give them a [...]

Stormhoek has had a big and very public year in the blogosphere (the blogging world) and in the public eye. Not only have bloggers taken notice of this South African Wine company, but so have customers.
Hugh Macloed, of gapingvoid, has been instrumental in creating this success – in educating Stormhoek on blogging, assisting their creative, [...]

While this is, indeed, a difficult question to answer, it helps to assess this question with data from multiple sources.  Don’t just depend on your blog manager nor on your marketing manager.  Both will have their own set of biases that will skew your assessment.
The best way to assess your blog’s effectiveness is to take [...]

A great blog may bring you constant traffic, but if they never ‘convert’ is it really a great blog? It certainly isn’t considered successful if it’s not achieving the goals you need to see accomplished.
Developing a call to action can be an effective way to encourage visitors to convert.
You’ve jumped into the [...]