Stormhoek has had a big and very public year in the blogosphere (the blogging world) and in the public eye. Not only have bloggers taken notice of this South African Wine company, but so have customers.
Hugh Macloed, of gapingvoid, has been instrumental in creating this success - in educating Stormhoek on blogging, assisting their creative, [...]

While this is, indeed, a difficult question to answer, it helps to assess this question with data from multiple sources.  Don’t just depend on your blog manager nor on your marketing manager.  Both will have their own set of biases that will skew your assessment.
The best way to assess your blog’s effectiveness is to take [...]

A great blog may bring you constant traffic, but if they never ‘convert’ is it really a great blog? It certainly isn’t considered successful if it’s not achieving the goals you need to see accomplished.
Developing a call to action can be an effective way to encourage visitors to convert.
You’ve jumped into the [...]

Every corporate blogger out there is talking about their  blogging strategy and how other companies are doing it.  The reason this topic gets SO much press is because it is vitally imporatant to the success of your blog. 
Not knowing where you are headed will lead you down the path of disaster, publicly. 
All next [...]

You really must take time on a regular basis to see if your blog is achieving the goals you initially set out to achieve.  If you didn’t set blogging goals you really should set aside some time very soon to do that.
Develop a content strategy
If you are serious with your blogging, you should have a [...]