The adoption of social networks for business purposes will fall into five main segments of leadership attributes; innovators, early adopters, early majority, late majority and laggards. Which leadership attribute will customers and employees migrate to most? Which best describes your business?

If your blog promotions are boosting traffic to your e-commerce site and your podcast marketing is producing the subscribers you were anticipating, why aren’t all those customers who are - according to your analytics - engaged in and using your content, adding to your bottom line? It would be comparable to your brick and [...]

Count for me the many reasons why I will leave your web-site the second that I land there. Did you blast me with music with no clear mute option? Did you annoy me with flash to demonstrate how cool you are? Were you careless with site design and I’m met with confusing graphics and little [...]

If you are a small business blogger, you should accept the following invitation.
Business Blogging and Surveys
“I need your help!
[...]
Please join me in creating the Ultimate Small Business Marketing Round-up by completing a very short, multiple choice survey focused on finding out what it’s really like to be a small business marketer. (Wouldn’t you [...]

Browsing through websites of local retailers and small businesses you tend to find sites that evidence a great deal of sincere effort invested into content that can only serve them a limited amount of time. Static websites, no matter how attractive or informative, are immediately stale upon the second visit and as soon [...]

Adding videos to your menu of online marketing tools is icing on the cake. But first you have to bake the cake. As attractive as videocasting is, much depends on the maturity of your site, your stockpile of optimized content, and the results from your current blog promotion campaigns.
It is not the wisest strategy to [...]

Blog promotion strategies are sometimes so simple that some shy away for fear of looking, well, foolish. Yet it is often the simple campaigns that will reap the longest lasting rewards and the most satisfying results. Earlier we spoke of guest blogging, this post will deal with forums.

Using Forums to Cast a Net
Bob has a [...]

What is your landing page and what is it supposed to deliver? Your landing page is where your customer has come to get what you said you were going to give him. If you have an ad promising free podcasts on scuba diving in the Bahamas, now is not the time to try to [...]